A professional Capability Statement is an important growth tool for Business-to-Business (B2B) marketing. It it showcases your business’ unique strengths and how your services and capabilities differ from those of your competitors. Our specialist B2B team employs a four-step process to produce a Capability Statement suited to your specific requirements. This includes writing, design and production of four, six, or eight page Capability Statements, delivered in print-ready format within a maximum of seven weeks from the initial brief.

Step 1: Discovery and project management

Initial ‘discovery’ discussion to understand what you aim to achieve, and familiarise ourselves with your business and brand. From there we gather and collate existing collateral, content, images and logos that will provide the basis for the production of your Capability Statement. Timelines, deadlines and responsibilities are agreed and a dedicated project manager is assigned to the job to ensure that things stay on track.

Step 2: Design and layout

We design two creative concepts for consideration and approval, with a choice between portrait or landscape layout.

Step 3: Copy writing

Based on your content requirements and the number of pages, we develop a table of contents and assign the content production to one of our highly experienced copy writers, who will ensure that your key messaging is clearly communicated throughout the document. After the text has been proofed and approved in Word format, our designers will incorporate the text into the approved design for you to review.

Step 4: Output

Once the Capability Statement has been designed it will go through two rounds of review with you and your team to make sure that all text, images and logos are correct. Upon your final approval, a high-resolution digital PDF file will be supplied, enabling you to circulate the document digitally and providing print ready artwork should you wish to produce hard copies of the document.